Thursday, April 22, 2010

Getty Video Analysis

Alan Ackoff
1. The person in the picture is not aware of the viewers presence. You can tell this because his eyes are not making contact and he is twitching and moving his face around, as if he thinks he is looking in to a mirror and no one else can see him.
2. I think he is empowered because he is "unaware" of the viewers presence. The lighting is very gray and the movie is in black and white. The effect used is to make it look old and fuzzy, and this gives the subject a certain humor he would not have had otherwise.  
3. The first thing I notice about this video is that the image does not change throughout the video. It is the same image the entire time, just a man looking into blank space towards the viewer, wiggling his face as if no one can see but him. 
4. I like the music/ narrative the most. It is humorous and because it sounds kind of like hick-country music, it emphasizes the humor of the image that's playing.
5. Though I liked the black and white imagery, I wish it wasn't just one person moving his face the whole time. It is funny like the song behind it; however I think the imagery could have been pushed further. 
6. This is a narrative.
7. This vintage alka seltzer commercial is black and white and old looking with a narrative behind it. This is a similar style to this California Video, though it is this way because it is so old 
http://www.youtube.com/watch?v=qTT1TSdWjkQ

Dodge and Kahn
1. The subject in this movie is unaware of the viewer's presence. She is consumed by her task and her day dream of a better life, and is unaware that someone is watching her.
2. This subject is disempowered due to the way she is represented. She is dressed in trashy, ex-diva clothing, and she is doing a mundane task in an unattractive area. She is clearly not what she once was, or not what she wants to be.
3. What I notice is that there is no dialogue what so ever. I think this is very interesting because the artist lets the images tell the story
4. I really like the subject matter and the lack of dialogue. It still successfully tells a story.
5. I wish that the camera had been a little more steady in some scenes. The filming seemed too amateur for the subject matter. 
6. I suppose, technically this would be considered a narrative, even though there are no words. The lighting is bright, but still fading away. The sunset is very symbolic to the life she is living. 
7. This car commercial is similar to this video because of the lighting chosen (sunset), and the idea of a fading star falling into the shadow of a different life. This model is not longer needed to sell the car. The car can sell itself. 
http://www.youtube.com/watch?v=cqTFJjfKfj4&feature=pyv&ad=3383917817&kw=commercial
"Bikini Model Misty Gets No Love- He's a Car Guy

Martin Kersels
1. This video makes me think that the subjects are aware of the presence of the viewer because they are being funny and dancing and trying to entertain and impress. 
2. They are empowered because they have this amazing ability to walk and play on the ceiling. It is an eerie video but they are unaware of the strangeness of their activities. 
3. I notice that the room in which the movie is done is bright pink. It seems like the ideal girlie bedroom, a happy, comfortable place to live, yet the characters seem out of it, almost like they are dreaming to get out, so they play on the ceiling.
4. I really like how perfect and pretty everything looks even though there is something very weird going on. It is an interesting contrast. 
5. I wish there had been more than two people playing on the ceiling. It doesn't make the video feel finished if it stops only after two. Two is an awkward number of examples. It should have either been one person the whole time or at least three different people. 
6. I am not sure what structure I would give this video but the colors are warm, and the lighting is bright, the room is open, and this sets up the perfect contrast with the strangeness of the people in it. 
7. This commercial for Walt Disney World is similar because it takes children form their normal bedrooms and takes them to an alternate reality which is very similar to the video above. 
http://www.youtube.com/watch?v=EePT75ynepc

Martha Rosler
1. The subjects are aware of the viewers and telling them story directly.
2. They are disempowered because the lighting is gray, the house is perfect, they are a mundane, ordinary, middle-class couple, who seem completely ignorant of what was going on with their own daughter. 
3. I notice the lighting mostly. The lighting is very gray, even though it is in color and the house is in pristine condition. It let's the viewer know that something is not quite right, something has happened. 
4. I really like how the couple is portrayed as being ordinary, because it emphasizes what a strange yet common tragedy has happened to them. Even as they are explaining this terrible event, they remain restrained and in check, as a conventional middle-class lifestyle might be portrayed ("perfect"). 
5. The only thing I don't like is how long the camera sits on the interior of the living room. It just sits there for a long time as the dialogue starts up and I wish that the camera could at least look around the room and slowly scan before ending up on the couple. 
6. This is a narrative. The lighting is very gray, the color temperature cool, and the camera movement minimal.
7. This yoplait commercial is similar because it shows the ideal farm family and standardizes the idea of family life. They make the family seem perfect and carefree as they eat their perfect yogurt and go on with their perfect lives, even though farming is by no means a glamorous lifestyle. 
http://www.youtube.com/watch?v=qiR1UOlkGsM

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